How digital signage can help businesses during COVID-19

17 September 2020  // 3 mins read

Digital signage has transformed the way businesses inform, educate, and communicate with their employees and customers. Not only that, but this method of communication has proven itself to be essential during this pandemic.

Digital communication allows companies to move away from a one-size-fits-all approach and personalise messaging to a specific audience. From eye catching displays, to informative safety measures, it has reinvented customer experience. Therefore, businesses can create impactful marketing strategies by really focusing on meeting their audiences needs and desires.

As a result of the COVID-19 pandemic, our customers are starting to enquire more about digital signage and understand how it can really benefit their business.

Digital signage in the ‘new normal’

Digital signage comes in many different forms. From outside digital a-boards, to facial recognition thermometer displays, there are solutions for every business need. There are a range of solutions which can be used in a variety of locations and can operate with minimal physical contact.

So… what has been working well for our customers during the pandemic?

1. Hand sanitiser advertising display

Personal hygiene is very important, and right now it is even more essential. 

Hand washing facilities are not always easily accessible, so having a sanitising station as soon as an employee or customer enters a building is very ideal. As a contactless solution, this minimises the amount of physical contact, keeping everyone safe.

Digital signage, Runtech
Hand sanitiser advertising display
2. Facial recognition thermometer display

One of the main symptoms of COVID-19 is a high temperature. Having an accuracy of +0.3°C, this system is completely contactless and has a high security facial recognition. 

This solution can help reduce spread, making your employees or customers feel safe.

Digital signage, Runtech
Facial recognition thermometer display

3. Indoor/outdoor digital a-boards

This solution is completely portable and can be updated in a matter of seconds. 

With the frequently updated governments advice and guidelines, you can update your employees and customers quickly and easily.

Digital signage, Runtech
Indoor/outdoor digital a-boards
4. Freestanding digital posters

This is the most common type of digital signage. 

It is portable, easy to broadcast instructions, and quick to update information. Information can be updated via USB stick or using an online CMS portal.

Digital signage, Runtech
Freestanding digital posters

With clear advantages, the above solutions have proven to work particularly well in many industries, including retail spaces, gyms, offices, schools, and hospitals. At a time when sharing information is more vital than ever before, digital signage has been extremely valuable to businesses.

If you have any questions regarding digital signage or would like to speak to a member of the team, please contact us or read our January 2021 or February 2021 response to COVID here.