Outdoor digital signage: The best type of solutions for retail stores

Digital signage is used by businesses to communicate effectively with their target audience.

Outdoor digital signage has proven to be a great opportunity for retail businesses to reach a large number of people each day in a cost-effective and easily updateable way. However, it is not always easy to choose the ideal positioning for digital signage or to know what options are available. Below, we have shared the purpose of digital signage, the benefits for retail stores and also explore different display options.

What is the purpose of digital signage?

Digital signage is known to create an intense impression of your brand as it can be utilised on screens that help to draw the eye of consumers. They can be placed in high-traffic areas and are expected to stay unmoved, providing the ability for constant brand awareness. A study by screenfluence reported that:

84% of UK retailers believe digital signage creates significant brand awareness. Additionally, 71% of consumers feel that advertising on digital signage stands out more as compared to online ads.

Your digital signage sign will be designed to draw people’s attention to something, whether that’s an announcement, a brand message, a special sale, or something else entirely. Signage facing the exterior of your store is the most common form of outdoor advertising for retail. It’s very affordable and can be used to promote all kinds of products or services. For example, if you own a clothing store, you could advertise new styles or sales using this type of display.

How can retail stores utilise outdoor digital signage displays?

Every retail company knows how important your storefront is for attracting customers. Your window allows you to introduce your business to the world as it’s the first impression that many shoppers have of your shop, especially those who haven’t heard of you before. However, standing out of the crowd can be a battle, which is why retailers have been using digital signage for years now.

In an interview with Digital Signage today, retail giants H&M explained how digital signage has improved their customer engagement.

Numbers speak for themselves: the customer engagement has been very positive since the date we launched. We have seen an average of 150 interactions per day and 85 percent of QR downloads.

Window displays

Window displays come in a variety of forms, from freestanding large displays to smaller hanging double displays. If you have a large store, opting for an ultra-high brightness window display could be your best option. Features include 24/7 usage, temperature control systems, and Ultra Resistant Blackening 110°C. Another option is a hanging double-sided window display. That allows you to advertise to passer-by’s and customers in the store to help reinforce your message.

Outdoor digital signage Sunglass hut runtech window display

Freestanding digital posters

If you have the option to place digital signage outside your store or around the area, this option is best for you. Due to the screen’s steel enclosure, this display is perfect for any weather conditions. With a brightness of 2,500 cd/m² these screens ensure the display can be seen even on the brightest of days. Additionally, controls and inputs are hidden and cannot be accessed by passers-by. Available in a variety of sizes, this eye-catching display can be positioned in areas with high footfall to attract the attention of new customers.

Digital Signage - Outdoor digital signage board - retail audio visual solution av

Outdoor LED

If you can place a large outdoor LED display within the area, this option can help make an impactful and impressive impression on your customers. With a brightness of up to 6,000cd/m2, the video wall is also guaranteed to have outstanding visibility even in direct sunlight. With multiple configurations, super-narrow bezels and daisy chain tiling, you can easily captivate your audience from afar.

LED Display H&M New York signage

If you’re interested in finding out more about digital signage displays, and how you can utilise them to promote your business, contact our team

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