Why should you incorporate Digital Signage in Marketing Campaigns?

Digital Signage has been helping businesses create impactful visual messages and improve brand recognition for years, and will continue to do so in ever evolving ways.

As businesses continue to seek innovative ways to grab the attention of their target audience, digital signage is gaining more popularity. Beneficial for every industry, it’s no surprise businesses are looking at how they can incorporate visual aids into their campaigns.

In this article, we will explore the different benefits that digital signage provides and how it can be an essential component of your future marketing campaign.

Digital Signage in Marketing Campaigns, Runtech

Captivating and engaging visual display

Digital signage offers a vibrant and attention-grabbing visual display that helps captures viewers’ attention. A study revealed that visuals are 83% more effective than text alone.

Participants retained 25% of written or spoken information but almost 80% of visual information after three hours. However, 3 days later, they were shown to have retained only 10-20% of written or spoken information but almost 65% of visual information.

The dynamic and interactive content allows businesses to convey their message in a visually appealing manner, leaving a lasting impression on potential customers.

Flexibility and real-time updates

Unlike traditional print advertisements, digital signage allows for real-time updates and changes. This enables businesses to modify content, offers, or promotions instantly, ensuring that the message remains current and relevant. For businesses with multiple sites, this gives them the ability to manage this centrally, saving time and money.

With the ability to schedule content in advance, marketers have the flexibility to target specific audiences at different times of the day or week.

Runtech digital signage in cafe Digital Signage Installation

Enhanced customer experience

Digital signage has the power to enhance the overall customer experience. By displaying useful and pertinent information, such as product details, prices, or upcoming events, businesses can provide customers with easily accessible information at their fingertips. This not only saves time but also improves customer satisfaction and engagement.

According to a survey by AI Screen, hotels that use digital signs have seen a 20% increase in revenue from promotions and advertising, and 65% of hotel guests say that digital displays enhance their experience.

Increased brand awareness

One of the aims of a marketing campaign could be to increase brand awareness. InfoTrends reported that digital signage can increase brand awareness by 47.7% and boost average purchase amounts by nearly 30%. 

Digital signage ensures that your brand message does not go unnoticed. With the ability to display multiple advertisements or offers in a rotating sequence, digital signage amplifies your brand exposure, reaching a wider audience and increasing brand recall.

Cost-effective Advertising

Although the initial investment in digital signage may seem significant, the total cost of ownership can work out more cost-effectively. Unlike traditional print advertisements that require recurring costs, digital signage eliminates expenses associated with printing, distribution, and disposal of physical materials.

Additionally, the ability to effortlessly update and modify content eliminates the need for re-printing or re-designing advertisements, further reducing costs.

Runtech project at One Great George Street - digital signage at cafe

Targeted and personalised marketing

Marketers can target personalised campaigns to their audience. By incorporating data and analytics, businesses can tailor content based on the demographics, interests and preferences of their target audience. This will improve overall effectiveness of the campaign and also increase the likelihood of converting views into customers.


Being able to create captivating visual displays that are flexible and can be personalised, offers greater benefits that traditional advertising can’t match. By incorporating digital signage in your marketing campaigns, businesses can enhance their brand awareness, engage customers, and achieve measurable results. As a result, it is an indispensable tool for any business wanting to elevate their advertising.

With so many solutions on the market, it can be difficult to know which product to opt for. Runtech can help guide you on what solution will work best for your needs. 

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